Most new business owners and many long time business owners haven’t gotten past the price competition thing. It’s actually a mindset and as we will see, it may be YOUR mindset.
We all run into price competition, but it’s how you handle that will determine many things. It will determine how profitable you are and it will determine your long-term longevity in business.
Sometimes we think, as business owners, that we have the ability to raise or lower prices at will in order to get business. That is because we are the owners and we are in control. When we think that way, we are in control of nothing especially our destiny.
So this week in order to help you as a business owner. Today I want to handle this in a different way, other than some of the ways that we’ve looked at price objections in the past.
Interview: How To NOT Compete On Price
This week I wanted to interview an employee of a company who is known to have the highest prices in his industry in our area, and talk to the salesman on how he handles each and every contact, knowing that he is the highest price contractor. Additionally he knows that he cannot lower the price to get a sale.
This podcast is loaded with nuggets of information about mindset, professionalism, follow through and having an expectation of giving the most perfect factual, jam packed presentation so that when the customer receives that information he knows that he’s getting value for the price that he is willing to pay.
I hope Brad’s interview has given you the nuggets you need to stop playing the price game and start playing the value game. You need to become a more professional contractor from your presentation and marketing materials, but also by having your follow-through locked down.
As a matter of fact, you should focus on all of those so a customer who does business with you realizes that the value they are getting is real.
We know that there still are people out there who are price conscious and are only going to deal on price, but our thought is that that potential customer may not be your ideal customer.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card.
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