Brian Basilico says, “You got to play on the stage where people are spending their time looking for you.”
Brian Basilico is an award winning and internationally recognized author, speaker and coach. He’s the Founder and President of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois.
B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, email, social networking, Google, S.E.O., YouTube, and more.
I asked Brian what’s the most significant social media avenue for the business owners especially contractors…Brian’s answer was you got find out specifically where your client is in which media.
So if you’re doing consumer contracting, more than likely your clients going to be on Facebook. If you’re doing commercial contracting, more than likely your customer or potential customer is going to be on LinkedIn and other media.
So one of Brian’s speaking engagements was for Pella windows.
Of course putting on a talk about social media in front of a good amount of contractors who basically said “we don’t want to know nothing about what you ate for breakfast or where you walk your dog, we are just not interested in social media or Facebook.
So at the end of his talk, he basically said, “If I could give all you guys a bonus, who would like to know where you can find women homeowners who makes in excess of $100,000 a year and have discretionary income that are going to be remodeling so they can sell their homes or just make them nicer.” Of course everyone wanted to know
Everyone raise their hand and his answer was… they are on Facebook and can be targeted on Facebook!
People are spending more time on her mobile phones researching things and truthfully people don’t trust people who advertise, which is kind of strange to begin with. They are looking for people’s businesses who have tremendous amount of reviews that people of giving them that seems to be the measuring stick.
You got to play on the stage where people are spending their time looking for you.
Quick tip from Brian, when you get done with your whatever you doing today, do a quick video testimonial with a satisfied client. AND use it to its fullest advantage.
Post it on your website, post it on Facebook, transcribe it, put it into your testimonies on your webpage. Take that same transcription and send it to your customer and ask them if they would cut and paste it into your Google reviews and offer them a thank you.
Brian’s new book coming out called The Bacon System… go to www.baconcoach.com
Down to the bottom to profitable marketing and I’ll give you an overview of the book
Concept of the to the system, Keys to the kingdom
1. Everyone should own their own personal name.com if possible
2. You want to have your own website preferably on WordPress so you own your own stuff
3. You have to measure what’s happening just like your books, yes measure what’s going to your website and your social media is that so that you know what you’re doing is working.
For content marketing it is getting the reviews, writing content, taking videos, posting on your websites and social media.
Everything works together in concert.
Ultimately want to own your space wherever that might be!
To get a hold of Brian, Google Brian Basilico